First, this article is not intended as complete and conclusive argument about the choice between one of the two systems. I want to briefly in the article above reflect the sounds I hear from the market, so you know roughly where you can watch and to think about it. If you are a new shop is set up, you obviously much more detailed research to find out which platform is best will contribute to the success of your new project.
The Magento platform is relatively new, has a smart parent company (Varien) and includes example why landing pages, analytics integration, more sophisticated marketing promotions, extended ACL management tools and many other standard Magento. The development is well designed and is tough, there are regular updates with new features.
However, Magento has also some disadvantages. First, it is a very serious package that allows you not shop every hoster can go (and in any case less than webhosters you with Joomla and Virtuemart can go). A common complaint is that the system (too) slowly. Because the package has many serious and extensive functionality of Magento enthusiasts I understand that for a small shop (about 50 products) can be very expensive to Magento in use.
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