Beware of Excess Supply

Although the number of Internet users in Morocco is growing rapidly, and the number of Internet users is far from negligible (about 8 million users and one million connections), buying online is not always a natural act with our compatriots.

Witness also, some surveys carried out by some media that show a small proportion of Internet users have used the services of online shopping.

Figures for online payment (more than 100 MDHS in 2009) are mainly related to payment for services (eg Lydec) and not really buying goods online.

Does this mean that we must be pessimistic about the future of electronic commerce in Morocco?
Quite the contrary, we believe it has much potential, but under certain circumstances: given the current market size, only few players can take advantage.

Indeed, given the low investment required to launch a website of e-commerce, many people may think it is enough to put it online to begin to attract traffic and record a satisfactory level of orders. Those who have experience know very well that this is far from being the case.