For us as a full eCommerce business to empathize with the target of two (still confidential) leads, we decided 35 women who fell within that target a questionnaire with 11 open questions to send. Condition was that the women met the following target definition: Women, 25 +, highly educated, independent, 1.5 x modal, social conscience, some willing to pay more for a unique / good product.
Besides the fact that we are anyway eagerly peruse the online shopping behavior from anyone, we were like other men, many wonder whether the investigation would be high-profile cases. Shopping online women differently than their male counterparts? And if so, Where is the difference then? I have the answers to 11 essay questions together into a conclusion / result lists for each question.
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